Food & culture festival · Saint-Tropez · Summer 2027

Not just
about food.

by awake

Eat · Discover · Gather

intention visuals — first edition

The festival village under the plane trees: striped stands, shaded tables, guests strolling.

It all starts at the table.

Food is the beginning of something bigger: a place to discover, to share, to celebrate and to let go.

Concept
Open-air food & culture festival
Four worlds
Food · Music · Culture · People
Open to
Everyone, from lunch to late
VIP
A pavilion and a private garden
Where & when
Saint-Tropez · Summer 2027
Lunch in the village: long shaded tables, food stands, pines and the bay behind.

The day.

Long lunches, shared tables, slow strolls.

A band playing on the festival stage at dusk, the crowd gathered in front.

The night.

Live music, DJ sets, and the joy of letting go.

The food.

New flavors, without borders. One discovery at a time.

Restaurants
Renowned
Chefs
Starred
New addresses
Emerging
Brands
International
Street food
Inspired

Curated line-up · to be announced

A chef plating a dish at the VIP counter.

Beyond the plate.

A village to eat, discover and stay longer.

A wooden food stand with a striped awning and a chef at work.

Food village

Kitchens, bars and long shaded tables.

A guest receiving a cocktail at the festival bar.

The bars

Open from lunch until late.

Visitors browsing prints at the makers’ market.

Makers’ market

Independent creators, design objects, unique pieces.

The festival collection: tees, caps and tote bags on a wooden stand.

The collection

Tees, caps and totes from the festival.

The VIP pavilion: a green tent, olive trees and lounge seating, the bay behind.

A world apart.

VIP: private hospitality at the heart of the festival.

The pavilion

A reserved lounge, dedicated tastings, chef counters and attentive service.

Guests at low tables in the VIP lounge.

The garden

Set apart, to pause without leaving the energy of the festival.

Green sofas and a low wooden table in the VIP garden.

Brands that bring it to life.

For F&B, lifestyle and luxury houses: much more than a stand.

The product experience

Taste it, touch it, leave with it.

The unexpected pop-up

A format that becomes the photo spot.

The cultural collab

A brand that joins the culture of the festival.

Every stand shares one identity. Every partner keeps its personality.

All partnership formats

Saint-Tropez.
Summer 2027.

The festival arch, NOT JUST ABOUT FOOD., Saint-Tropez, under the plane trees.

Join the list

Be the first to know: line-up, tickets, VIP.

Become a partner

Restaurants, chefs, brands and makers.